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Customer Care

8. Telemarketing

Repair activity is usually inbound (i.e., consumers make the call). Customers usually call to request that a service that does not work be fixed or repaired. Typical repair calls include the following:

  • collecting diagnostic information—The CSR must collect information from the consumer as well as information from within (e.g., from ordering and provisioning systems). A customer care system automatically obtains diagnostic information from relevant systems and guides the CSR to obtain the diagnostic information.
  • diagnosis—The CSR must analyze available information and determine the cause of the problem. A customer care system automatically diagnoses the problem.
  • resolution—The CSR must take actions to resolve the problem. A customer care system can resolve the problem.

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